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Five components every strong brand should possess: Brand Promise | by Kristi Pelzel | Medium
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HOW NIKE RE-FRAMED BRAND PURPOSE IN THE AGE OF SOCIAL-CONSCIOUS MARKETING. | by Wilderness Agency | Medium
Tom Sachs' NikeCraft General Purpose Shoe is Nike's most wearable shoe ever | British GQ
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Nike Mission and Vision Statement
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Finding Your Brand Purpose: What Do You Stand For? | The Branding Journal
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